The recent ebay sale linked below from dannymrmissle may be close to what you are looking for, though the end of the box is stamped: KS-7 - 1406
The stamped text is larger than your example photo. Maybe it was a transitional version 72-74 as you mentioned?
It appears to have an Alpha III in a clear bag with no tag. Might be a deluxe starter as it also includes paint bottles.


Vintage Estes Rocket Alpha III Starter Set KS-7:

https://tinyurl.com/ybfvk275