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Old 01-11-2018, 09:25 AM
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pterodactyl pterodactyl is offline
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Join Date: May 2007
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The Estes brand, model rocketry, and by extension the enthusiasts who love the hobby will be fine, but there will be a period of uncertainty through the Chapter 11 process.

The Estes brand is unique from almost any other aspect of the Hobbico product line. Brand name recognition and an established distribution network combined with a unique technical ability to supply rocket motors to an established marketplace make them different than almost any of the other Hobbico businesses. This will ensure their survival and the livelihood of their employees.

Estes is almost the only portion of the Hobbico operation that doesn't face stiff foreign competition. They have already jumped through all the expensive regulatory hoops that any competitor would need to surmount. There is an established and predictable demand for their products within the marketplace. Model rocketry is not a fad, it is an established educational hobby with a track record stretching over half a century.

For these reasons Estes can emerge from this temporary business uncertainty bigger and stronger than ever.
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